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The audiences at many titles, moreover, are getting older fast. The median reader age rose 3.7 years at the Sunday Chicago Tribune, for example, 3.9 years at Car and Driver, 4.1 years at U.S. News & World Report and 4.9 years at Penthouse.
((This is compared to a national (U.S.) median increase of 1.3 years between 2004 and 2009)) Magazine, Newspaper Readers Aging at Accelerated Rate - Advertising Age - MediaWorksPosted on May 27, 2009